Personal Value-Alignment Scanner
Live Your Values Now. LYVnow.
Invest and spend in line with your values.
Define your values profile across six ethical pillars in under two minutes. We score US public companies and consumer brands against your profile in real time — helping you understand the information behind the ranking as well.
6-pillar model
Sustainability, geopolitics, human & animal welfare, politics, and health — each with weighted sub-metrics.
Absolute dealbreakers
Zero-tolerance toggles for animal testing, weapons, fossil fuels, ICE contracts, and more.
Invest or shop
Choose a trading watchlist or a values-aligned brand directory — same profile, two lenses.